Strong Taxonomies Improve Findability
Zenya has released multiple updates to their keyword platform, which results in improving clients’ control to leverage keyword data and eventually their marketing success. Their approach to keyword generation includes a database of more than 1.4 billion keywords, including 600 million categorized by searcher intent.
Virtual Strategy Magazine brought this interesting information to our attention in their article, “Zenya Updates Keyword Generation Platform, Saves Users Time and Money.” With this size of a taxonomy, it is important to frequently audit the data with the assistance of subject matter experts. Of course, a strong standards-based taxonomy is one with true integrity. Access Innovations is one of a very small number of companies able to help its clients generate ANSI/ISO/W3C-compliant taxonomies.
Melody K. Smith
Sponsored by Data Harmony, a unit of Access Innovations, the world leader in indexing and making content findable.