Social media is no longer just about entertainment or visiting with friends. Gone are the days (mostly) when employers blocked or discouraged social media activity, because they have seen where employee participation can increase the value of opinion and contribution. All employees, regardless of their title or role, become customer service agents.┬áTechRepublic brought this interesting news to us in their article, “5 hidden talents of a social strategist wizard.”

Unfortunately, social media use can also work against the enterprise. If every employee is on Facebook every day socializing with old school friends or playing sugar crush games, productivity goes down the drain.

There are strategies and best practices that can be employed to find that happy medium and make social media work for you and your employees.

In this information-based, real-time society we live in, social data is fast becoming the tender to trade.

Melody K. Smith

Sponsored by Access Innovations, the world leader in thesaurus, ontology, and taxonomy creation and metadata application.