Semantic search isn’t new. We have all experienced it, whether we realized it at the time or not. Google continues to put more priority on it, and is indicating that it will influence rankings now and even more so in the future. This interesting topic came from eConsultancy in their article, “Semantic search: the future of search marketing?”
Semantic search is the technology that the search engines employ to better understand the context of a search. In other words, engines such as Google want to better understand more than just the explicit meaning of a keyword typed into the search engine; they want to know in which context it is being used right now, so that they can serve up the most useful results at that very moment in time they are needed. Google’s Hummingbird update was all about bringing more context to the search queries by adding an extra layer to better understand these queries.
In other words, semantic search isn’t going anywhere, so you should learn more about it and take advantage of what it has to offer.
Melody K. Smith
Sponsored by Data Harmony, a unit of Access Innovations, the world leader in indexing and making content findable.