The Association of American Publishers (AAP) is offering an in-person or webinar learning opportunity on Wednesday, March 16th at 1:00-4:00 p.m. (EST).
The topic will be “Increasing Discoverability and Sales Through Metadata: Enhancing Reach of Scholarly Books.” This seminar will address questions like “How exactly do researchers find books these days?” and “What role do librarians play in the purchasing decisions?”
The seminar will dive into each type of channel to understand what drives the title discovery processes that trigger purchase decisions for libraries and maximize use by patrons. Librarians, ebook platform providers, and subject classification experts will answer publisher’s questions on use and sales trends, metadata best practices, and discoverability developments across subject classification systems, such as BISAC and LC codes.
This learning opportunity is designed for publishers, sales staff, marketing staff, and metadata staff. The panel will represent some knowledgeable folks from the publishing industry including, Marc Fawwaz, Director Publisher Management, ProQuest Books; Michael Handis, Collection Management Specialist, Mina Rees Library, CUNY Graduate Center; Kara Kroes Li, Director of Product Management for EBSCO eBooks; Michael Olenick, Subject Analyst, Bowker; and Caroline Saccucci, Head of the CIP and Dewey Section, The Library of Congress. The panel will be moderated by Vivian K. Berghahn, Managing Director, Berghahn Books and Patricia Payton, Senior Manager, Provider Relations, Bowker.
Registration fees are:
- $125.00 AAP Member
- $175.00 AAP Non-Member
- $99.00 AAP Member
- $129.00 AAP Non-Member
To register or learn more go here.
Melody K. Smith
Sponsored by Data Harmony, a unit of Access Innovations, the world leader in indexing and making content findable.