Content is valuable. More and more content is digital-based and protecting it while providing quick access is the challenge. Martech Advisor brought this information to us in their article, “Managing Digital Assets Successfully: Four Essential Steps.”
There are digital assets management (DAM) programs available to help with storage, indexing and findability. However, surveys show that only about half get implemented successfully, which is sad because a successful DAM can help you save a lot of time and streamline your workflow.
To get started, identify the basic purpose of your DAM requirement. It can be creation of archives, localizing work and data, compliance, collaboration, or publishing, or a combination of all or some. Every use has requirements of its own. Create a map of all the possibilities a system can offer which will help you to find the most suitable vendor for your business.
If the best of your assets are not tagged appropriately with metadata, the chances of locating the asset consistently for reuse are nonexistent. DAM searches content on the basis of its tagging.
Any successful DAM strategy and system requires more than just new technology: it requires a foundation for digital strategy.
Melody K. Smith
Sponsored by Data Harmony, a unit of Access Innovations, the world leader in indexing and making content findable.