Building the proper content strategy is not an easy or short task for any organization. However, it is key to enabling findability for users. Tech Target brought this interesting news to us in their article,”Context-aware technology draws customers closer, but not too close.”
Companies must demonstrate that they know their customers, and be able to anticipate and meet their needs, without being intrusive. Providing the right content at the right time isn’t easy, but it is necessary to be relevant in today’s market.
All content management strategy needs a system of indexing to create findability. We know that indexing against a strong, standards-based taxonomy can ensure comprehensive search results. Access Innovations is one of a very small number of companies able to help its clients generate ISO/ANSI/NISO compliant taxonomies to produce these comprehensive results.
Melody K. Smith
Sponsored by Data Harmony, a unit of Access Innovations, the world leader in indexing and making content findable.