Big data sources are quickly becoming commonplace. What was once considered outdated, unwieldy or otherwise useless data is now considered an untapped opportunity. Perhaps the greatest lesson learned from the big data revolution is that metadata can be just as lucrative as the primary data it supports. This interesting information came to us from Mobile Business Insights and their article, “Big data sources and location services: Are they worth it?

Location services data is collected by millions of mobile devices used every day. The question is, how can you tap into this data and see a benefit for your business strategy? It is all about building relationships that link specific sets of data together through connections you wouldn’t otherwise be aware of.

Analyzing big data sources could open up unique marketing opportunities. These dynamic marketing channels can then open new doors for building your brand in otherwise untapped segments.

Melody K. Smith

Sponsored by Access Innovations, the world leader in taxonomies, metadata, and semantic enrichment to make your content findable.