When it comes to trademarks, it has never been more¬†important for professionals to work effectively in searching, clearing and registering strong marks to ensure clients have and maintain a competitive advantage. In this world of social media, it requires a new approach. One that acknowledges the experience of trademark experts and one that utilizes the technology available to them. In this case, that is artificial intelligence (AI). Intellectual Property Watch brought this interesting topic to us in their article, “Reaping The Benefits Of Artificial Intelligence.”

The benefits of machine learning and other techniques in artificial intelligence have been proven in a variety of industries. Their cognitive advancements have time and again been used to reduce and even replace repetitive manual tasks. While the quality of AI is improving, it is still hard to beat the proficiency of humans. It is because of this that it’s recommended the AI role be combined with human experts because, well, you can’t program experience.

Melody K. Smith

Sponsored by Access Innovations, the world leader in thesaurus, ontology, and taxonomy creation and metadata application.