Intelligent Content Has a Specific Purpose
Intelligent content doesn’t mean it is six-syllable words that you need a dictionary to decipher. It is an approach to the management of content as a business asset that includes content that is modular, structured, reusable, format-free and semantically rich. With all of that, the result is discoverable content that is reconfigurable and adaptable for its creators. CMS Wire brought this interesting information to our attention in their article, “What is Intelligent Content and How Can It Help Marketers?”
Intelligent content moves away from humans needing to touch every piece of content at every instance of use. Instead, intelligent content moves toward an advanced publishing process that leans on data and metadata, that coordinates content efforts across departmental silos, and that makes smart use of technology – including, artificial intelligence and machine learning.
Don’t confuse intelligent content with content marketing. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content. Nor is intelligent content the same thing as smart content.
Melody K. Smith
Sponsored by Access Innovations, the world leader in taxonomies, metadata, and semantic enrichment to make your content findable.