Like many other segments of business, marketing technology is evolving faster than once could have predicted. Part of that evolution is targeting audiences beyond just age and demographic, but tightening the focus to the people who are truly most likely to make a purchase, at a time when they are most likely to make a purchase of whatever wares we are peddling.
Processes like e-discovery are time-consuming and costly. No one likes paying lawyers $500 an hour to retrieve documents rather than building your company’s defenses. A proactive records management strategy can make information governance central.
Docstoc today launched a redesign of its website. Version 2.0 now includes semantic content discovery engine, topical pages, a rebuilt search engine, new profile pages, and file management.
There has been an online debate recently about the distinction between text analytics and semantic content enrichment. Many think there are no differences, just terminology preferences, while others believe there are distinct differences in the definitions and their uses.
Social media has impacted and assisted few areas of business like it has the restaurant business. Four Square, Yelp, Facebook check-ins, and many other online review platforms have made or broken many a food provider. Now there is a new online reputation management site that specializes in the hospitality industry as a whole, now including restaurants. TrustYou’s 360-degree solution, which aggregates and analyzes online reviews and social media content for the culinary world, delivers semantic analysis to help drive revenue. This interesting information was found on Fast Casual in their article, “TrustYou.com expands into restaurant space.”
The semantic web is inspiring interest by Fujitsu Ireland and local scientists who are forming a research alliance. Since the semantic web is a collaborative movement led by the World Wide Web Consortium (W3C), the inclusion of semantic content in web pages seems a natural fit. Computer World UK brought this information to our attention in their article, “Ireland and Fujitsu aim to cash in on semantic web.”
One computer engineer took the subject of his PhD thesis, Propuesta e implementación de una arquitectura genérica para la creación de cursos para Sistemas Tutores Inteligentes (Proposal and Implementation of a generic architecture for the creation of courses for Intelligent Tutoring Systems), to create a tool that simplified and “humanized” intelligent tutoring systems. This very interesting news was found on Basque Research in their article, “A tool that enables courses for Intelligent Tutoring Systems to be designed simply and intuitively is created.”
SemantiStar has launched Epsilon, the first semantically enabled eLearning application for iPad. This new product is designed to connect learners contextually with course material and real-world knowledge and events. This interesting news was brought to our attention by gnom.es in their article, “SemantiStar, Inc. Announces the Launch of Epsilon.”
Employers are always searching for a network of talent to match to open positions. TalentCircles offers semantic technology that can identify and sort matching members with a percentage match for any job opening.
Mindbreeze has received the much sought after KMWorld Award for their semantic search product, Mindbreeze InSite, for the sixth time.