Semantic technology is weaving its way through every part of our lives. It assists in creating dynamic and comprehensive search results by using natural language processing to determine the meaning and context, just not the words in a search field. Now Google is taking semantic search into the social media world. The social activity adds another level of context on the premise that the most desirable product is the one that is usually talked about the most.
Adobe Systems has acquired Neolane, a software platform for managing digital marketing campaigns.
Intelligent search delivers results based on users’ social media activity. Veveo has been awarded four new patents by the United States Patent and Trademark Office to improve search experiences in the context of current usability trends around social, device based universal search, or semantic and intelligent searching capabilities. This interesting topic was found on TV Technology in their article, “Veveo Adds Four Patents for Semantic Technologies Advancing Usability in Connected Devices.”
Military intelligence is teaming up with the science and experts of ontology to understand the challenges and solutions for storing big data. An April 18 workshop at the University at Buffalo (UB) will explore this big data conundrum, as well as related topics.
It is no secret that Yahoo has purchased the microblogging site, Tumblr. However, it seems confusing to some as to why a small player in the world of search (and getting smaller), invested over a billion dollars in something that has no solid business model. The answer is semantics.
The Disaster 2.0 team recently hosted the second Masterclass at the Federation of Enterprises in Belgium to discuss the role of social media and web technologies in providing information during disasters. Disaster 2.0 is a two-year project exploring how EU governments currently and can potentially use web 2.0 applications and semantic technologies in disaster response.
Social has never been so, well, social. Social search, social media, social enterprise, and now social business. Not everyone may have been on board in the beginning, but now few are ignoring the power of social.
We know that social networks all use metadata to pull in a preview of your content to determine interests, buying practices, etc. We know this, but we still look at content in a silo. We write blog posts, update our Facebook status, or retweet our favorite music artists’ latest snarky comment and forget that someone is watching and paying close attention.
Social media has gone to college. College libraries, that is. Reaching beyond the relationship status updates on Facebook, Harvard libraries set up Twitter feeds to broadcast the titles of books being checked out from campus libraries. Readers can return books to the “Awesome Box,” creating a data trail about what they consider great. “Awesomed” selections are then publicized via Twitter.
The two giants of social media have always been Facebook and Twitter. A recent change on Facebook’s part looks an awful lot like a Twitter tradition. Looking to improve its search and indexing capabilities, Facebook is now adding the hashtag symbol. Admittedly, many users have brought that habit with them from Twitter but for it to be embraced by the rival giant is interesting, to say the least.