Social media has impacted and assisted few areas of business like it has the restaurant business. Four Square, Yelp, Facebook check-ins, and many other online review platforms have made or broken many a food provider. Now there is a new online reputation management site that specializes in the hospitality industry as a whole, now including restaurants. TrustYou’s 360-degree solution, which aggregates and analyzes online reviews and social media content for the culinary world, delivers semantic analysis to help drive revenue. This interesting information was found on Fast Casual in their article, “TrustYou.com expands into restaurant space.”
How important someone is to your life has been based on many forms of criteria, i.e. feelings, frequency of visits, even financial impact. With the changes technology continues to bring to our lives, if you consider how much time you spend reading and writing emails throughout a typical day, that may reveal more about your relationships, profession and personal.
Semantic technology is weaving its way through every part of our lives. It assists in creating dynamic and comprehensive search results by using natural language processing to determine the meaning and context, just not the words in a search field. Now Google is taking semantic search into the social media world. The social activity adds another level of context on the premise that the most desirable product is the one that is usually talked about the most.
Adobe Systems has acquired Neolane, a software platform for managing digital marketing campaigns.
Intelligent search delivers results based on users’ social media activity. Veveo has been awarded four new patents by the United States Patent and Trademark Office to improve search experiences in the context of current usability trends around social, device based universal search, or semantic and intelligent searching capabilities. This interesting topic was found on TV Technology in their article, “Veveo Adds Four Patents for Semantic Technologies Advancing Usability in Connected Devices.”
Military intelligence is teaming up with the science and experts of ontology to understand the challenges and solutions for storing big data. An April 18 workshop at the University at Buffalo (UB) will explore this big data conundrum, as well as related topics.
It is no secret that Yahoo has purchased the microblogging site, Tumblr. However, it seems confusing to some as to why a small player in the world of search (and getting smaller), invested over a billion dollars in something that has no solid business model. The answer is semantics.
The Disaster 2.0 team recently hosted the second Masterclass at the Federation of Enterprises in Belgium to discuss the role of social media and web technologies in providing information during disasters. Disaster 2.0 is a two-year project exploring how EU governments currently and can potentially use web 2.0 applications and semantic technologies in disaster response.
Social has never been so, well, social. Social search, social media, social enterprise, and now social business. Not everyone may have been on board in the beginning, but now few are ignoring the power of social.
We know that social networks all use metadata to pull in a preview of your content to determine interests, buying practices, etc. We know this, but we still look at content in a silo. We write blog posts, update our Facebook status, or retweet our favorite music artists’ latest snarky comment and forget that someone is watching and paying close attention.