Technology is in every part of our day-to-day life. The growth of big data in the digital environment continues at a breakneck speed. Tech Engage brought this to our attention in their article, “Business Analytics vs. Data Analytics.”

Using data and analytics to improve business functions is normal. Data analytics is the process of analyzing raw data. The results are useful for optimizing the processes or overall efficiency of a business system.

The difference in data analytics and business analytics is more than semantics. Business analytics is a methodical/systematic procedure for an exploration of data for an organization or institution’s data. Organizations use statistical data analysis for businesses that are committed to using data-driven analysis for decision-making. Data analytics collects the required data and business analytics puts the data into action.

Both of these functions play an essential role in organizations and industries, working as a team to enhance the efficiency of business success.

Melody K. Smith

Sponsored by Data Harmony, a unit of Access Innovations, the world leader in indexing and making content findable.