As a communicator, I always look to data to reinforce the story I am telling or often look to the data to find a story. Data and facts support statements and add a foundation to theories. In other words, there is power in numbers. This interesting topic came to us from Forbes in their article, “How Modern Communicators Leverage Data Analytics To Tell More Compelling Stories.”

Visualizing the data turns numbers into stories. Any great story means visualization and detail. It takes the small additions of those details to build a picture in someone‚Äôs mind to truly make the story complete. The same goes for analytics and data. Interpreting all the data correctly and turning it into a great story can be an intimidating task that many organizations struggle to accomplish.

An excellent visualization expresses complex ideas communicated with clarity, precision and efficiency. It also tells a story through the graphical depiction of statistical information.

Melody K. Smith

Sponsored by Data Harmony, a unit of Access Innovations, the world leader in indexing and making content findable.