The Use of Data in Election Cycles
Election Day has once again come and gone. Incumbents are ousted, bills are passed, and the political ads have finally stopped, so now the fallout begins. But regardless of where you fall on the political spectrum, there’s one thing you can be sure of: lobbying groups and political campaigns have utilized Big Data to try to secure your vote and will place an increasing amount of importance on it. On a smaller level, data analysis been happening in this realm for years, but really, it became huge during President Barack Obama’s 2012 reelection campaign.