Taxonomies for Mobile Users
Digital marketing in the world of mobile access changes everything. Identifying what processes are working and what isn’t in this brave new world starts […]
Using Data Science in Marketing
Marketing strategy is being responsive to the digital changes presented in creative and science-based ways. Digital Insurance brought us this interesting information in their […]
Foresight with Technology
Predictive modeling is a process that uses data mining and probability to forecast outcomes. Each model is made up of a number of predictors, which are variables that […]
Marketing Strategy Takes New Approach
Marketing strategy is being responsive to the digital changes presented in creative and science-based ways. Digital Insurance brought us this interesting information in their […]
Reports of Data Breaches Unsettles Customers
Data breaches don’t always hit the headlines, but most do, especially when there are continuing implications. MediaPost brought this interesting news to our attention […]