Measuring Success
Data quality is the backbone of effective marketing analytics. In a world where every interaction and transaction generates data the ability to analyze and […]
The Reach of Semantic Technology
Semantic technology is really changing the game in retail. Picture walking into a store and having everything you need practically handed to you without […]
Semantic Technology and Retail
Semantic technology is really shaking things up in the retail world. Imagine walking into a store and having everything you need practically handed to […]
The Importance of Quality Data for Marketing Purposes
In the digital age, data has become the lifeblood of marketing. Companies leverage data to understand customer behavior, refine strategies and drive business growth. […]
What’s Driving Your Data?
The future of marketing is being driven by technology, data, and consumer behavior. There are also strong emphases on delivering personalized, engaging, and socially […]
What’s Driving Technology?
The future of marketing is driven by technology, data, and consumer behavior. There are also strong emphases on delivering personalized, engaging, and socially responsible […]
Technology in Marketing
Emerging technologies such as blockchain, artificial intelligence (AI), and Internet of Things (IoT) platforms can be a fun new tool for marketers, but new […]
Where Art and Technology Meet
When you think of data, the concept of creativity is not likely to come up during a word association game, but data and creativity […]
Navigating the Digital Age
We are in the digital age and this has taught businesses to see people as individuals rather than just as members of certain demographic […]
Emerging Technologies in the Marketing World
Marketing in the age of emerging technologies is entirely different and new. In the past, ad systems relied on basic heuristics, which can be effective […]