Search as Big Brother, Molding What You See and Think
A recent TED presentation is by Eli Pariser. He is the author of “The Filter Bubble: What the Internet Is Hiding From You.” A new and very interesting book. His talk is a synopsis of how the Google personalization algorithms effect search results. Google results are influenced by your own search history and other online activity. Any system such as Amazon, Yahoo, Bing ebay shopping systems depend heavily on personalization to serve you results. Traditional databases do not use profiles (yet) but they are often based on Verity, Vivisimo, Autonomy, Fast and other mathematically based search software so they could and they do serve up different results whenever the vectors are reset - that is every time additional data is added to the system with updates or metadata enrichment.