The Power Of Survey Taxonomies To Skew The Results The Way You Want Them
I went to the doctor’s office this week and they asked if I would participate in a short Federal survey. I said sure. What followed was beyond frustrating.
I went to the doctor’s office this week and they asked if I would participate in a short Federal survey. I said sure. What followed was beyond frustrating.
Access Innovations, a leader in the data and content management industry, has announced that its Data Harmony suite of content enrichment and thesaurus management tools can now be fully integrated with Microsoft SharePoint 2010. Data Harmony fills semantic gaps in SharePoint to help users take full advantage of their metadata through auto classification, enterprise taxonomy management, entity extraction, and search enhancements. The end result is information assets that are more searchable and more accessible.
A Taxonomy is an organization system. It is a controlled vocabulary, containing a parent-child or hierarchical relationship, the specificity happens at the lower levels, at the branches, at the leaflets - or at the end of the list. They are very common on websites. They are also commonly supported as pick lists -- a drop down menu of ten or twelve items. Sometimes they are browsable directories. There are many different ways to put them in play. There are not many standards as yet for taxonomies but there are many standards for thesauri.
A recent post on a popular taxonomy community website asked for examples of websites that use a thesaurus. The writer was seeking sites that show the user that a thesaurus is being used to direct them from a query word to a taxonomy term. She was looking for a way to support searchers on a company by translating search queries that may be synonyms to terms in their large product taxonomy to deliver content indexed with the preferred term. She also questioned whether the redirection from a query word to a taxonomy term would be clear and intuitive for the searcher.
There are many approaches to the building of a thesaurus and taxonomy. No absolutely right or absolutely wrong methods exist but there are some that are not as efficient as others. Some which lead to bias in the resulting work. Some which will not work with the data the client actually wants to surface on a website or data mine or tag. There are some very expensive approaches and some very practical approaches to doing the work.
Any discussion of online media today cannot ignore the elephant in the room that is social media. Facebook will reach 700 Million Users by the end of 2011, according to Ted Shelton of Open-First. If anyone had any doubts about the revolutionary power of social media in general and Facebook in particular, those doubts have certainly been swept away by recent events in the Middle East. Not least among the many disruptions caused by social media is the way it has changed how people search, discover, and use content. Significantly, this impact is not limited to people’s personal lives, because social media is increasingly being used by businesses and institutions. Agencies and corporate marketers are scrambling to come up with ways to control messaging across the over 900 million “Tweets” generated by Twitter users every month, but these one-to-many and many-to-many communications (via “re-tweets”) have revolutionized the way business is conducted. Content professionals, and especially those in Knowledge Management and Enterprise Content Management, are beginning to ask what role we should be playing in this unfolding trend.
I am often asked where can I find out more about software and taxonomies to reuse? There are a number of attempts to organize taxonomy resources on the web. Some are more up to date than others.
This question was recently asked and addressed in a community online forum that my colleagues and I participate in quite frequently. It occurred to me that though it seems like a simple question with an even simpler answer to those of us who live, breathe and eat this stuff every day – it certainly bears revisiting.
As social media plays an increasingly important role in professional and scholarly publishing, taxonomies can be increasingly useful in connecting people of similar expertise and interests with their peers. This can lead to greater opportunities for collaboration, knowledge sharing, and community building. For publishers and scholarly societies, author networks are key to editorial planning, the peer review process, and a wealth of activities supporting the organization and its programs. Taxonomies can play an important role in improving the quality of this “people data,” by enabling name disambiguation and by tagging people’s names with their appropriate subjects.