While watching the end of a movie last night to see where exactly it was filmed, I paid attention to the credits. Coming from a publishing perspective, I tried matching what they list to what we capture about the author, researcher, and creator in a bibliographic citation. What are the matches? The film lists the animation team, the animal handlers, the costume designers, the makeup artists, the photographers, the accounting team, and on and on and on. There are hundreds of people behind the scenes, and they are all listed in the credits. What do we list for a team of 3000 researchers working on a big data project? We cite a few authors with a spare affiliation line and an acknowledgement to the funders. What about the rest of the contributors? Are there others that should be cited?