Universal search – useful tool for making Web searches more contextual or too complex for overall search engine optimization? Getting a good ranking in universal search results can help boost a company's overall search visibility and brand awareness, but many b2b marketers aren't taking advantage of it. Why?
After operating their own CSI-like sting, Google claims that Microsoft’s search product, Bing is copying their indexed search results as their own. Microsoft says they aren’t doing anything wrong.
Tracking security and privacy issues are in every headline you read these days. Firefox started the buzz with their announcement of a “do not track” tool that empowers consumers to comprehensively request not to be followed wherever you visit on the Web. This came from a Federal Trade Commission request.
The economics of the Web have reversed the original business model for online information upon which businesses like LexisNexis and Dialog were built. Through those services, users paid up to $4 for individual articles from daily newspapers that originally cost 25 cents on the newsstand. That model is obviously dead today, where the cost of an individual article – even articles from leading trade magazines and scholarly journals – is effectively zero. Does that mean that publishers, aggregators, and other content owners should police the Web to insure their content is not freely distributed? Not at all – one needs only look at the recent case of Wikileaks to see that it will be impossible to keep any content from showing up freely on the Web. As they say, the Genie is already out of the bottle, so the only logical step is figuring out how to make money in the current environment. This is where taxonomies can add value – by enabling the creation of new information products that connect disparate pieces of content with high-value applications and new markets.
Google and Microsoft have ended up in court over the Government’s decision to adopt Microsoft’s BPOS at the Dept of Interior without letting Google bid for some of the action. As a result, Google is heading to court.
Google is now indexing pharmaceutical information for their search results.
News site works to become more "Google Friendly" by indexing information by keyword.
Google's Caffeine addresses the need for real-time content to be fresh for searching.