The Search War
Apple recently purchased Topsy, a social media analytics company. This move left some folks wondering why. For some, the answer was clear - search, old search to be exact. In a move to challenge Google's reign as the premier search engine, Apple's $200 million dollar purchase is intended to provide new levels of recommendations based on Topsy's data. Don't scoff at the price, there are billions of dollar in play when you are talking about the game of search.