Semantic Technology and Big Data

December 26, 2013 / Melody Smith /

Big Data Spain was a conference on massive data processing applications and technologies that took place this past November in Madrid. The event drove home the point that increasingly critical applications of big data in sectors such as banking and telecommunications and some new technological and business trends need systems that facilitate online analysis of large volumes of data. In addition, one of the key areas of big data application is the processing of social content to obtain all types of insights. This interesting article was found on Newswire Today in their article, “Big Data and Semantic Analysis Are Required to Understand Social TV According to Daedalus.”

“Social TV is not only a problem of big data. Only by extracting automatically the meaning of what is being said is it possible to provide viewers with tools to navigate the tangle of conversations, contextually relevant information and recommendations adapted to their profiles” states César de Pablo, semantic APIs evangelist at Daedalus. “Likewise, brands and broadcasters can understand the conversation and extract valuable insights about their audience, way beyond the mere audience rating.”

Using advanced natural language processing can determine sentiment. Semantic technology continues to evolve and be used in a variety of applications. It has never been more important to have someone with the expertise and knowledge handling your content, developing your taxonomies, and making your information findable.

Melody K. Smith

Sponsored by Data Harmony, a unit of Access Innovations, the world leader in indexing and making content findable.

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Melody Smith

Melody K. Smith has provided organizational, social media and digital communication services to a large non-profit for the past twenty years. Prior to that she championed employee engagement and communications in the healthcare field. She holds a Bachelors degree in Marketing. When not wrangling and writing TaxoDiary content for your reading pleasure, Melody writes fiction, rescues dogs and throws legendary dinner parties.

1 Comment

  1. Antonio Matarranz on February 18, 2014 at 10:38 am

    Hi Melody,
    Thank you for covering our presentation at Big Data Spain.
    In case you or your readers are interested, you can see the slides and video at http://textalytics.com/blog/semantic-analysis-and-big-data-to-understand-social-tv/
    Regards.