ADmantX has announced that ADmantX semantic features are now live on Adform, whose customers will automatically be able to access the ADmantX rich set of semantic data to improve their campaign success. This interesting information was found on Technology-Digital in their article, “Adform and ADmantX Partner to Deliver Advanced Brand Safety and Contextual Targeting Within Adform’s DSP.”

Semantic targeting  continues to grow in popularity. Marketers and advertisers are looking for better ways to utilize this technology in their campaigns.

ADmantX semantic technology improves the current method of keywords contextual targeting. To select the most appropriate ad to be displayed, ADmantX analyzes the overall context and identifies the correct meaning of page content.

Semantic technology requires a special knowledge of terminology and coding to reduce errors. Access Innovations, developer of the M.A.I. machine-assisted indexing system and specializing in complex coding, tagging, and indexing, provides a range of services that deliver tag integrity.

Melody K. Smith

Sponsored by Access Innovations, the world leader in thesaurus, ontology, and taxonomy creation and metadata application.