The Search War

December 31, 2013 / Melody Smith / Comments Off on The Search War

search, old search to be exact. In a move to challenge Google’s reign as the premier search engine, Apple’s $200 million dollar purchase is intended to provide new levels of recommendations based on Topsy’s data. Don’t scoff at the price, there are billions of dollars in play when you are talking about the game of search. The Business Insider brought this news to our attention in their article, “We Are About To Enter A New War Over ‘Semantic’ Search — A War Google Could  Lose.”

Apple isn’t the only one. Recently, Mark Zuckerberg announced that Facebook was developing a graph search product. Utilizing the trillions of pieces of data contained with Facebook’s walls, he hopes to provide a search option in the future that will compete with Google.

Melody K. Smith

Sponsored by Access Innovations, the world leader in taxonomies, metadata, and semantic enrichment to make your content findable.

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Melody Smith

Melody K. Smith has provided organizational, social media and digital communication services to a large non-profit for the past twenty years. Prior to that she championed employee engagement and communications in the healthcare field. She holds a Bachelors degree in Marketing. When not wrangling and writing TaxoDiary content for your reading pleasure, Melody writes fiction, rescues dogs and throws legendary dinner parties.