Data privacy has always been important. It’s why people put locks on filing cabinets and rent safety deposit boxes. As more of our data becomes digitized and we share more information online, data privacy is taking on greater role in our world. This interesting topic came to us from Street Fight in their article, “The Risks and Rewards of Today’s Data Privacy Landscape.

Individuals and corporations have much at stake when it comes to data privacy. Most consumers have come to rely on the convenience of digital services, making them willing to exchange the use of their personal data for the ease of personalized experiences as they go about their daily digital lives. However, with the seemingly daily news of data breaches and cyberattacks that trust is eroding.

A recent survey revealed a glaring gap: 82% of U.S. adults say that data privacy is very important to them, while only 29% of marketing professionals believe data privacy is very important to consumers. It is important to note that organizations and consumers come at data privacy from different angles, so it’s not surprising to see a difference of opinion between the two groups.

Melody K. Smith

Sponsored by Data Harmony, a unit of Access Innovations, the world leader in indexing and making content findable.