Wearable data devices are advancing more and more effectively with each passing day. Newer devices no longer just count steps more accurately than ever, they monitor heart rates and sleep efficiency, and can also nag you about your diet. Some devices are even adding other capabilities, like the ability to send tweets, read messages, and make purchases. DATAVERSITY brought this news to our attention in their article, “Big Data Insights from Wearable Tech.”

The data collected by these wearable devices reveals a lot of information about the users, and, as you can imagine, companies want their hands on that information. The possibilities are endless in the user-specific marketing world, once data has been acquired on personal fitness trends and ways people like to exercise.

Data is key to making these connections. Managing that data in a way it is useable and findable is important.

Melody K. Smith

Sponsored by Access Innovations, the world leader in thesaurus, ontology, and taxonomy creation and metadata application.