Google’s RankBrain is a machine learning system that, along with other algorithm factors, helps to determine what the best results will be for a specific query set. RankBrain was recently released and is causing quite the chatter. Search Engine Land brought this news to us in their article, “How RankBrain Changes Entity Search.”
RankBrain appears to be related to query processing and refinement, using pattern recognition to take complex and/or ambiguous search queries and connect them to specific topics. To put it simply, this allows Google to serve better search results to users.
Google has made quite a few important changes to how search works in the past few years. These changes don’t stop at search, either. The company has changed how it is structured. With the new and separate “Alphabet” umbrella, Google is no longer one entity, or even the main one.
Melody K. Smith
Sponsored by Access Innovations, the world leader in thesaurus, ontology, and taxonomy creation and metadata application.
