Nintendo went retro in a new technology kind of way when they released the runaway success Pokemon GO. This is one of Nintendo’s first ventures into mobile gaming, after years of resistance. Reuters brought this interesting news to us in their article, “Pokemon game adds $7.5 billion to Nintendo market value in two days.”

The game uses augmented reality, allowing players to walk around real-life neighborhoods while seeking virtual game characters on their smartphone screens. This scavenger hunt has its perks, some of which would even make the First Lady happy.

There have already been reports of businesses and organizations taking advantage of the Pokemon GO phenomenon by inviting visitors to come “hunt” at their location. This could be the latest in marketing tools for retailers and another way to engage constituents for non-profits and community organizations. At the very least, smart phone battery life extenders should see a boost in business.

Melody K. Smith

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