The Interactive Advertising Bureau (IAB) has introduced the industry’s first standard for dynamic digital advertising. This interesting information came to us from Ad Exchanger in their article, “The IAB’s Dynamic Ad Standard Will Bridge The Divide Between Data And Creativity.”
The IAB Dynamic Content Ad Standard provides a detailed schema for how constituents across the digital ad supply chain should define an ad’s creative components and asset variations, which are needed to build and serve real-time dynamic content.
Standards are important because they remove communication barriers between layers of software. Standards will make it easier for creative authoring tools, data-driven personalization platforms, ad servers, demand-side platforms, content management systems and measurement tools to cooperate and deliver.
The standard will drive an explosion in the use of metadata for ad creation and delivery. Metadata will automate and scale data-driven inputs and outputs.
Melody K. Smith
Sponsored by Access Innovations, the world leader in taxonomies, metadata, and semantic enrichment to make your content findable.
