HIMSS Media recently launched the Media Lab to deliver content strategies for healthcare technology audiences. The Media Lab applies a scientific approach to better align clients’ content needs with distinct, data-supported Health IT buyer personas. This interesting information came to us from My San Antonio in their article, “HIMSS Media Lab is Launched to Lift Audience Engagement and Revenue.”
These audience insights help shape the content being created and disseminated within the HIMSS Media platform. This applies to developing digital media products like webinars and videos, or producing custom-built face-to-face events.
We know that indexing content against a strong, standards-based taxonomy can ensure comprehensive search results. Access Innovations is one of a very small number of companies able to help its clients generate ISO/ANSI/NISO compliant taxonomies to produce these comprehensive results.
Melody K. Smith
Sponsored by Data Harmony, a unit of Access Innovations, the world leader in indexing and making content findable.
