A programmatic content marketing platform – Programmatic Plus – was recently released by EngageSimply. Programmatic Plus is powered by real-time semantic technology. Business Wire brought this news to our attention in their article, “engageSimply Launches First Semantic-Powered Programmatic Content Marketing Platform.”
The SaaS-based suite delivers an alternative to keyword and cookie-based programmatic targeting platforms, delivering ads more effectively through semantic technology capable of processing and extracting the meaning of digital content in real-time for quality ad placements.
EngageSimply’s suite is based on its semantic engine and contextual database for accurate, real-time, topic-based ad placement, giving both B2B and B2C marketers precise, data-driven ad delivery across multiple channels. EngageSimply fuses the science of programmatic semantic targeting, distribution and optimization to achieve engagement at scale.
As semantic technology continues to evolve and be used in a variety of applications, it has never been more important to have someone with expertise and knowledge handling your content, developing your taxonomies, and making your information findable.
Melody K. Smith
Sponsored by Access Innovations, the world leader in thesaurus, ontology, and taxonomy creation and metadata application.