OpenText has recently launched an artificial intelligence platform that combines big data and human language analytics to help companies better understand the needs of customers. The Record brought this news to us in their article, “OpenText makes big move into artificial intelligence.”

The platform is called OpenText Magellan and it was designed to analyze words and text, known as unstructured data. Being able to process human language and gain insights from that unstructured data is all due to text mining and semantic analysis.

The new platform will analyze documents and report on what customers have been asking for, what problems they need to solve, timelines they have for finding solutions, the titles and positions of the people seeking information, the language they use and how OpenText should position its products.

The artificial intelligence platform is powered by OpenText Analytics and Apache Spark and was created from open sources and acquisitions that brought text mining and semantic analysis into the company.

Melody K. Smith

Sponsored by Data Harmony, a unit of Access Innovations, the world leader in indexing and making content findable.