As metadata continues to grow in both volume and content, machine learning is being used to help content owners to increase their discoverability potential. This interesting news came to us from Multi Channel in their blogpost, “How Machine Learning Is Changing the Game for Content Metadata.”
Content metadata is the descriptive, image-rich programming information. It includes things like title, actors, description, etc. High-quality metadata is valuable because it can improve content discovery for consumers.
These are very challenging times for the entertainment industry and especially entertainment content owners. There is more content than ever before and because the quality of that content is greater and due to more streaming options, it creates more competition.
One of the biggest hurdles in implementing an effective content management application is to establish a usable metadata model. Having a repository of data that users cannot search and access information from is no better than storing data on a simple file system.
Melody K. Smith
Sponsored by Access Innovations, the world leader in taxonomies, metadata, and semantic enrichment to make your content findable.