A new data taxonomy for the Canadian market has been launched and is categorized across a number of key classifications, updated in real-time to help marketers better understand shifting consumer behaviors and prioritize and adjust campaigns quickly and effectively. This interesting topic came to us from Newswire Cision in Canada in their article, “Datonics Launches New Canadian Data Taxonomy.”

What does this mean for users? The new Canadian data taxonomy is structured to easily allow marketers and agencies to search through key verticals and categories such as automotive, retail and ecommerce, online behaviors and robust demographic profiles.

Taxonomies exist in every industry from science to information management to healthcare. Classifications provide direction and consistency.

The newly launched Canadian data taxonomy adds to Datonics’ growing data set, which currently includes 1,200+ pre-packaged and an unlimited number of custom keyword-derived segments, based on high-quality search, purchase intent, life-stage and B2B data on 300+ million North American users.

Melody K. Smith

Sponsored by Access Innovations, the world leader in taxonomies, metadata, and semantic enrichment to make your content findable.