Data analytics is important because it helps businesses optimize their performances. Implementing it into the business model and strategy means companies can help reduce costs by identifying more efficient ways of doing business and by storing large amounts of data. Computer Weekly brought this interesting information to our attention in their article, “The race to get data analytics right.”

The use of analytics is no longer limited to big companies with deep pockets. Fifty nine per cent of enterprises are using analytics in some capacity.

Data is one of the most valuable assets a business can have and potentially has a tremendous impact on its long-term success. That’s why it’s vital to utilize the right tools and technologies to fully leverage all available data and make it as accurate as possible.

Building a successful analytics approach requires an understanding of the key success factors and end-user requirements, which is almost always speed and agility.

Analytics has come a long way in a relatively short period of time. It can aid in multiple aspects of operations and be a real game-changer for many businesses.

Melody K. Smith

Sponsored by Data Harmony, a unit of Access Innovations, the world leader in indexing and making content findable.