If a core component of your content strategy consists of identifying keywords and incorporating those throughout the content on your website, then your content is likely not going to reach the search engine page ranking you need to produce the results you want. Search engines have now prioritized semantic search in their algorithms and are no longer keyword-centric. This interesting topic came to us from Entrepreneur in their article, “How Content Marketing Became So Saturated.”

Content marketing has been a favorite strategy of entrepreneurs in practically all industries for the past decade or so. It fell into the group of other online marketing tactics such as search engine optimization (SEO) and social media marketing, but their return on investment (ROI) wasn’t as obvious. This is one reason why content marketing has become so popular.

Semantic search is a data searching technique that works to improve search accuracy by better understanding the intent behind and context of a search query. Content marketing is alive and well, and we owe it to ourselves and to our readers to still write the best content we can.

Melody K. Smith

Sponsored by Data Harmony, a unit of Access Innovations, the world leader in indexing and making content findable.