Artificial intelligence (AI) and its family member, machine learning, are proving to be great partners with predictive analytics. Together, they allow companies and organizations to get the most out of their data. Tech Target brought us this interesting article, “Machine learning and predictive analytics work better together.”

AI is a collection of technologies that excel at extracting insights and patterns from large sets of data, then making predictions based on that information. In fact, today’s AI can help businesses get much more value out of the data that already exist, unifying it and actually make predictions about customer behaviors based on it.

Machine learning is a form of AI that allows software applications to become progressively more accurate at prediction without being expressly programmed to do so. The machine ‘learns’ by processing large amounts of data and detecting patterns within this set. Machine learning is the foundational basis for advanced technologies like deep learning, neural networks and autonomous vehicle operation.

Melody K. Smith

Sponsored by Data Harmony, a unit of Access Innovations, the world leader in indexing and making content findable.