Artificial intelligence (AI) continues to realize more benefits in various applications. This interesting topic came to our attention from ABC 7 News out of California in their article, “‘Words do matter’: Artificial intelligence helping review, change word choices used in workplace.”

Choosing words carefully is important regardless of your topic and your audience. Context and perspective are key, which makes the use of AI even more interesting.

One company is engaged in a conscious effort to improve language in marketing and communications by utilizing AI software developed specifically to remove language with racist roots. Intuit is using a software program from San Francisco-based Writer that incorporates AI to review and to suggest changes to word choices.

The software’s goal is to encourage the use of respectful, people first language by utilizing a prepared data set that combined the language guidelines from communities and organizations that have put the work in on studying and creating the resource.

Melody K. Smith

Sponsored by Data Harmony, a unit of Access Innovations, the world leader in indexing and making content findable.