Data is a hot topic these days. Everyone wants to talk about the insights and value they can derive from data. There’s a good reason for that — data is one of the most valuable resources available to today’s marketers, agencies, publishers, media companies and more. Tech Central brought this topic to us in their article, “How to measure data quality.”

However, only quality data is useful. Bad data is at best inconsequential and, in the worst case scenario, it can lead companies to make costly mistakes. And almost always, quality trumps quantity.

Making data findable is also important to knowledge management. Whatever you are searching for, it is important to have a comprehensive search feature and quality indexing against a standards-based taxonomy. Choose the right partner in technology, especially when your content will be in their hands. Access Innovations is known as a leader in database production, standards development and creating and applying taxonomies.

Melody K. Smith

Sponsored by Access Innovations, the intelligence and the technology behind world-class explainable AI solutions.