The advertising industry is not much different than any other. It is struggling to ensure a future in which consumer data privacy is protected, without compromising marketing. Ad Age brought this interesting information to our attention in their article, “How Data Standards Ensure the Future of Effective Marketing.”
An organization’s ability to master best practices—including contextual targeting, personalization at scale, unified customer experiences and creative automation—depends on its ability to build a strong foundation. And that is where data standards comes in.
Data standards are an organization’s blueprint for defining and managing common formats for data across all regions, teams, campaigns and use cases.
To achieve data standardization and to preserve it, you need to educate the organization about why it matters. Most organizations utilize data from a number of sources – data warehouses, lakes, cloud storage, databases, etc. However, data from disparate sources can be problematic if it isn’t uniform.
At the end of the day, content needs to be findable and, that happens with a strong, standards-based taxonomy. Data Harmony is our patented, award winning, artificial intelligence (AI) suite that leverages explainable AI for efficient, innovative and precise semantic discovery of your new and emerging concepts to help you find the information you need when you need it.
Melody K. Smith
Sponsored by Data Harmony, harmonizing knowledge for a better search experience.