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Marketing function is evolving rapidly with advancements in eCommerce, digital and mobile, as well as changing consumer demographics. A recent study indicated that e-commerce will account for 17.0% of retail sales by 2022. This is up from a projected 12.9% in 2017. Tech Talks brought this interesting subject to our attention in their article, “Customer segmentation:…

The cost of prescription drugs is always a hot topic, from consumers and pharmaceutical companies. How much does it cost to get medicine to market? It is constantly debated and changing, but one estimate puts the average cost of developing a single FDA-approved drug at $2.7 billion. This interesting subject came to us from Built In in…

The federal government uses automation and better data management to be proactive. They do this with predictive data analytics to provide resources to support state and local entities. This interesting topic came to us from FedTech in their article, “The Widespread Benefits of Federal Predictive Data Analytics.” Predictive analytics is the use of data, statistical…

Deep learning is transforming multiple industries. A type of machine learning and artificial intelligence (AI) that imitates the way humans gain certain types of knowledge, deep learning is an important element of data science, which includes statistics and predictive modeling. ZD Net brought this information to our attention in their article, “Rebooting AI: Deep learning, meet knowledge graphs.” It…

The global sheltering-in-place and quarantine has given a huge steroid shot to digital technology and content. This couldn’t have happened without the cloud, and with cloud computing’s potential, will only continue to grow. Data Quest brought this information to us in their article, “Coronavirus provides impetus to the growth of cloud computing.” The pace of cloud adoption…

COVID-19 has changed many things about health care and health data. Data collection and processing via digital public health technologies are key remedies for mitigating the COVID-19 pandemic and loosening lockdown measures. The Lancet brought this interesting news to our attention in their article, “Digital tools against COVID-19: taxonomy, ethical challenges, and navigation aid.” The…

The simplest definition of data science is the extraction of actionable insights from raw data. Artificial intelligence (AI) is the intelligence that is possessed by the machines. It is modeled after the natural intelligence that is possessed by animals and humans. AI and data science can be used interchangeably, but there are certain differences between the…

In the pursuit of effective treatments for COVID-19, many technologies are being explored, including machine learning algorithms. This interesting news came to us from Health IT Analytics in their article, “Data Scientists Use Machine Learning to Discover COVID-19 Treatments.” Algorithms are a big part of machine learning. Two data scientists of the Data Science Institute at…

Artificial intelligence (AI) systems can unfairly penalize certain segments of the population—especially women and minorities. Researchers and tech companies are figuring out how to address this issue. This interesting topic came to us from Law.com in their article, “Implementing Artificial Intelligence Requires Diverse Sets of Data to Avoid Biases.” This bias has materialized as AI…