New Partnership Expands Semantic Potential

By Melody Smith|January 10th, 2011|News, semantic|Comments Off

January 10, 2011 – Epic Media Group has partnered with LucidMedia. This new alliance will allow Epic Media Group to deploy interactive advertising campaigns leveraging the LucidMedia demand-side digital advertising management platform.

BusinessWire brought this news to our attention in their article, “Epic Media Group and LucidMedia Form Strategic Partnership.” This new partnership allows Epic to add LucidMedia’s Real Time Bidding technology and advanced semantic contextual targeting to its suite of services and capabilities. Combining their capabilities allows them to offer advanced integrated digital marketing services.

Acccording to Don Mathis, President and Co-CEO of Epic Media Group, “This technology partnership will further unlock massive scale, allowing Epic to enhance our suite of services and improve the performance and efficiency of our interactive solutions on behalf of our clients.”

Melody K. Smith

Sponsored by Data Harmony, a unit of Access Innovations, the world leader in indexing and making content findable.

About the Author: Melody Smith

Melody K. Smith has provided organizational, social media and digital communication services to a large non-profit for the past twenty years. Prior to that she championed employee engagement and communications in the healthcare field. She holds a Bachelors degree in Marketing. When not wrangling and writing TaxoDiary content for your reading pleasure, Melody writes fiction, rescues dogs and throws legendary dinner parties.

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New Partnership Expands Semantic Potential