January 10, 2011 – Epic Media Group has partnered with LucidMedia. This new alliance will allow Epic Media Group to deploy interactive advertising campaigns leveraging the LucidMedia demand-side digital advertising management platform.

BusinessWire brought this news to our attention in their article, “Epic Media Group and LucidMedia Form Strategic Partnership.” This new partnership allows Epic to add LucidMedia’s Real Time Bidding technology and advanced semantic contextual targeting to its suite of services and capabilities. Combining their capabilities allows them to offer advanced integrated digital marketing services.

Acccording to Don Mathis, President and Co-CEO of Epic Media Group, “This technology partnership will further unlock massive scale, allowing Epic to enhance our suite of services and improve the performance and efficiency of our interactive solutions on behalf of our clients.”

Melody K. Smith

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