March 1, 2011 – Some retailers are reporting phenomenal sales post holiday-season and many attribute this to semantic technology.

ComputerWorld brought this news to our attention in their article, “The semantic Web gets down to business.” One company credits much of these gains to their deployment of Endeca Technologies’ online retail platform, which uses semantic technology to analyze shoppers’ keyword choices and clicks, and then narrows down results from categories to subcategories and microcategories.

By providing highly detailed descriptions of products and their attributes, and linkages between categories, the semantic technology has also resulted in higher placement on Web search engine results pages. e-Commerce and other sites are finding the investment well worth their time, money and effort. But we already knew all about that, didn’t we?

Melody K. Smith

Sponsored by Access Innovations, the world leader in thesaurus, ontology, and taxonomy creation and metadata application.