Crystal Semantics has announced deployment of its semantic targeting technology within AppNexus, the real-time advertising platform used by ad networks, demand-side platforms, and other leading online advertising companies.

Clients of the AppNexus platform can now target campaign relevant content by selecting from Crystal Semantics 3800+ semantic categories to optimize their display advertising campaigns. This new data assists platform users to make a more informed decision about context when bidding on impressions within the platform. This interesting approach provides real time insight into the content without compromising the privacy of the user.

Interesting use of semantic technology in the real-time advertising world. Learn more in the full article, Crystal Semantics Unleases Its Semantic Targeting Technology in AppNexus found on

Melody K. Smith

Sponsored by Access Innovations, the world leader in thesaurus, ontology, and taxonomy creation and metadata application.