Online reputation management is a constant topic in today’s social media world. How you use your resources and time searching social media platforms will directly affect the results you get. One author takes the time to review various tools available to monitor your organization’s online reputation.

The article, “Leading Digital, Social Media monitoring tools” inspired this topic. Tools addressed by this article include Google Alerts, Technorati, and Web2Express Monitoring. The latter uses semantic and natural language processing to analyze Twitter conversations and blogs. It auto-discovers trending topics from fresh Web content and allows viewing of new Web conversations around topics, enabling efficient monitoring of products, brands, companies, or competitors in real time.

Nice to see semantic technology used for yet another application in real life.

Melody K. Smith