“Thumbs up” has taken on a whole new meaning with Facebook’s now famous button, “Like”. But how does this ranking in social media affect search ranking? And which is more valuable?

Search has begun to accommodate this new player in the popularity world by adding social signals into its algorithms. This is true for Google, Quora, Bing, etc. With Google, social context around a result could boost its ranking higher. Marketers are now adding the infamous “Like Box” social plug-in to their websites and running Page Like sponsored stories ads on Facebook.

So maybe one isn’t more valuable than the other, but they can add value to one another. In the end, however, the content still has to be there.

This topic was inspired by Marketing Vox’s article, “Are Likes Beating Links Now?.”

Melody K. Smith

Sponsored by Access Innovations, the world leader in thesaurus, ontology, and taxonomy creation and metadata application.