iSOCO has integrated all the research on semantic technology and natural language processing of the last ten years into a convenient shopping experience with a virtual shop assistant.
This interesting information was found on Your Story in their post, “iSOCO develops virtual sales assistant with semantic technology to improve online shopping process.” This unique shop assistant can attend to requests and queries from customers and detect new business opportunities.
The virtual shop assistant also incorporates a statistics model which collects very useful data for the brand, like the number of requests made, the most popular product and even the details of the ‘conversation’ with the customer. The possibility of interacting with the search tool using a more intuitive, more human language has a positive impact on the user’s browsing experience.
This has huge potential applications, but the semantic technology has to be based on a strong and thorough taxonomy. Hopefully they use a professional with the experience to make the best use of information. Access Innovations is one of a very small number of companies able to help its clients generate ANSI/ISO/W3C-compliant taxonomies to make their information findable.
Melody K. Smith
Sponsored by Access Innovations, the world leader in thesaurus, ontology, and taxonomy creation and metadata application.
