Big is Not So New

September 1, 2011 / Melody Smith / Comments Off on Big is Not So New

There has been lots of talk lately about big data and how we will handle it, as though it was a new problem. Given, data is being produced faster than ever before in history. However, in the retail world, transaction analysis and POS data are not new. The word we are looking for is diverse. It isn’t just numeric data anymore; it is text based and image based.

This interesting information was found on IT-Director.com in their article, “SAS and social media analysis.” Analyzing data takes up space and when that data is made up of numbers, it is a cleaner process, i.e., requires less storage. Analyzing word data with no agreed-upon context and numerous definitions makes analysis disruptive, i.e., requires much more space. Enter social media into the picture and it gets much messier.

Melody K. Smith

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Melody Smith

Melody K. Smith has provided organizational, social media and digital communication services to a large non-profit for the past twenty years. Prior to that she championed employee engagement and communications in the healthcare field. She holds a Bachelors degree in Marketing. When not wrangling and writing TaxoDiary content for your reading pleasure, Melody writes fiction, rescues dogs and throws legendary dinner parties.