Dachis Group’s new Social Business Index (SBI) measures the success of initiatives across over 26,000 brands from over 20,000 companies and over 100 million social accounts worldwide. The Index was built on top of Dachis Group’s Social Business Intelligence Insight Platform and analyzes the effectiveness of strategies and tactics organizations employ to engage the market through social channels. Using natural language processing, semantic analysis, and machine learning algorithms, Dachis Group has built a machine learning engine.

CMS Wire brought this news to our attention in their article, “Dachis Group’s Social Business Index Measures Success Over 1M Accounts.” This sounds like an advanced and impressive achievement. Businesses should pay more attention to social media and the power it wields.

Melody K. Smith

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