New Social Business Index Gauges Success

September 22, 2011 / Melody Smith / Comments Off on New Social Business Index Gauges Success

Dachis Group’s new Social Business Index (SBI) measures the success of initiatives across over 26,000 brands from over 20,000 companies and over 100 million social accounts worldwide. The Index was built on top of Dachis Group’s Social Business Intelligence Insight Platform and analyzes the effectiveness of strategies and tactics organizations employ to engage the market through social channels. Using natural language processing, semantic analysis, and machine learning algorithms, Dachis Group has built a machine learning engine.

CMS Wire brought this news to our attention in their article, “Dachis Group’s Social Business Index Measures Success Over 1M Accounts.” This sounds like an advanced and impressive achievement. Businesses should pay more attention to social media and the power it wields.

Melody K. Smith

Sponsored by Access Innovations, the world leader in thesaurus, ontology, and taxonomy creation and metadata application.

Posted in ,

Melody Smith

Melody K. Smith has provided organizational, social media and digital communication services to a large non-profit for the past twenty years. Prior to that she championed employee engagement and communications in the healthcare field. She holds a Bachelors degree in Marketing. When not wrangling and writing TaxoDiary content for your reading pleasure, Melody writes fiction, rescues dogs and throws legendary dinner parties.